Investing in a better future

Thursday, August 2, 2007

I was happy to read an article today about Environmentally Friendly Luxury Cars
I was very interested to read in the article that a market research expert acknowledged the Green Movement as something real and growing.
“The sentiment in the country is so strong behind the ‘green’ movement that no matter what your income level, no matter what your class in society,” says Wes Brown, a principal of Iceology Inc., a Los Angeles-based research and consulting firm, “you want to project that you’re cognizant that we all have to do something about the environment.”
If the Green Movement is an observable fact, I think that can give us confidence to invest in companies selling green technology. I also believe that it is a good sign that there is a market for green products and I would like to sell them to people online through the website.
The article also mentions that Diesel engines are a quick route to better fuel efficiency. They get about 30% more miles to the gallon than gasoline engines of the same size. “Today’s diesel engines are nearly the opposite of the ones many American drivers remember from the mid-1980s, following two Mideast oil crises. Those old engines were smoky, noisy and underpowered. You didn’t want to get behind an old Mercedes diesel on the highway, struggling up a hill. They were easy to identify, because they always had a sooty rear end. On the contrary, the diesel-powered Mercedes-Benz E320 Bluetec is more likely to blow your doors off as it passes you up the hill, with no visible exhaust.”
The article says diesel costs as much as regular gas today, but 20 years ago it was much cheaper. Nonetheless gas prices have tripled over the past 10 years.

Motor Fuel Prices: Retail Gasoline Retail Gasoline Prices (weekly data)
Retail Gasoline Retail Gasoline Prices
Another hurdle is that California, New York, Maine, Massachusetts and Vermont have even tougher emissions rules than the federal laws. Even with low-sulfur fuel, the newer diesels can’t be sold in those states. That will change, too, starting next year, when Mercedes will offer “50-state” diesels with improved emissions-control technology. Other German luxury brands will soon follow, including Audi and BMW.”
Finally, the article says “Electric motors offer higher torque than gasoline motors. Torque is the twisting power that provides a quick takeoff, overcoming inertia from a standing start.” Is that true? I was always under the impression that conventional engines were better at getting the car moving.


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